X
YOUr brand
Social Media Output & Sponsor Visibility
you will feature prominently across my full social media ecosystem, ensuring maximum visibility from every race weekend and content drop. All posts featuring your logo or activation will include direct tags, strategic hashtags and (where applicable) collaborated posts, allowing the content to appear instantly on your own feed as well as mine – amplifying reach and creating a seamless branded narrative.
Your logo can be placed on my helmet as well as a secondary sponsor area, guaranteeing consistent visual presence in photos, videos and behind the scenes content. Whether it’s a high-impact race shot, garage prep clip or fan engagement moment, your branding will be front and centre.
To further elevate the partnership, we’ll produce a bespoke partnership video, filmed with me, where i speak directly about your company, endorse services and position your brand within the excitement and credibility of the BTCC paddock. This piece becomes a versatile asset for both your channels and ours, giving your audience authentic driver led validation.
Together this creates a modern, high engagement social presence designed to drive awareness, trust and measurable commercial value.
leveraging the numbers
Here are my social stats from the 2025 season
my strong social media performance gives you a direct connection to an engaged motorsport audience that follows his progress throughout the season. High reach and consistent engagement ensure you are not only seen but repeatedly associated with race results, behind the scenes moments and key campaign milestones. This ongoing digital visibility helps build familiarity and credibility for your brand, extending the value of the partnership beyond race weekends and turning on track presence into meaningful, measurable brand attention.
The opportunity for Your Brand
Sponsoring me offers you the opportunity to align with a proven professional competing at the very highest level of UK motorsport, within a championship that delivers consistent national broadcast coverage, live event audiences and year round media attention.
Beyond visibility, the partnership creates a platform for genuine brand storytelling, premium content creation and meaningful engagement with a passionate and loyal fanbase.
my growing profile, strong digital presence and on track competitiveness provide your brand with an authentic ambassador who represents performance and ambition, delivering value that extends far beyond traditional advertising and continues to compound throughout the season.
Think of this partnership as being taken behind the scenes of my BTCC season, with you travelling alongside me at every key moment.
From the minute I put my helmet on to the final chequered flag, your brand is positioned at the heart of my journey, seen in the moments that matter most.
Central helmet branding means you're with me every time the cameras are close in interviews, onboard footage and post race reactions. It’s the one piece of equipment that never leaves me on a race weekend, so your brand becomes part of my identity as I compete, celebrate and fight for results. That constant presence helps you feel naturally connected to focus, precision and performance.
a secondary sponsorship area branding puts you right at the front of the action. When I’m lining up on the grid, defending positions or attacking into a corner, the front of the car is where the story is being told. Those wheel to wheel moments are where fans are most engaged and having your brand visible there ties your brand directly to competitiveness and momentum.
VIP hospitality tickets invite you to experience the championship as my guests. This is where you step out of the grandstand and into the paddock atmosphere, using race weekends to host clients, reward teams and build relationships in an environment that feels exclusive, exciting and memorable.
bespoke social media posts allow me to introduce you to my audience across key points of the season, with flexibility on the content of each video such as explaining who you are and the services you can offer. Rather than a single advert, these posts create a short narrative, giving your brand context, credibility and a clear, authentic place within my BTCC season.
Across every race weekend, tags and mentions keep you alongside me as the season unfolds. From practice through to race day, your brand is woven into the narrative, sharing the highs, the challenges and the progress, so audiences follow your brand as part of the journey rather than as a logo on the side of a car.
Package 1
central helmet branding
10 VIP Hospitality Tickets
bespoke social media partner announcement
tags and mentions on race weekends
This package places your brand at the centre of my visual identity through central helmet branding, one of the most consistently visible assets in BTCC. The helmet features heavily in onboard footage, ITV interviews, Parc Fermé coverage and photography across every race weekend, delivering repeated broadcast and digital exposure. The partnership is supported by a bespoke social media partner announcement and ongoing race weekend tags and mentions, alongside 10 VIP hospitality tickets for the season, offering a premium environment for entertaining clients or stakeholders.
Investment cost - £8,000 + VAT
Package 2
front bumper branding
10 VIP Hospitality Tickets
bespoke social media partner announcement
tags and mentions on race weekends
Front bumper branding provides you with strong, dynamic exposure during close racing, grid shots and televised battles, ensuring the brand is seen when the action is at its most intense. This high-impact position is complemented by a bespoke social media partner announcement and regular race weekend tags and mentions to extend visibility beyond the circuit. The package also includes 10 VIP hospitality tickets, delivering an immersive BTCC experience within the paddock and hospitality environment.
Investment cost - £12,000 + VAT
Package 3
central helmet branding
front bumper branding
10 VIP Hospitality Tickets
bespoke social media partner announcement
tags and mentions on race weekends
This package combines central helmet branding and front bumper branding to maximise your brand's exposure across broadcast, photography and live race action, positioning the brand as a key partner within my BTCC campaign. The dual placement ensures consistent visibility both in close up media moments and on track battles throughout the season. The partnership is reinforced with a bespoke social media partner announcement, ongoing race weekend tags and mentions, and 10 VIP hospitality tickets for the season, offering both commercial impact and premium guest access.
Investment cost - £15,000 + VAT
media package
photography, videography
This media add on provides your brand with a steady flow of professionally produced video and photography content captured throughout the BTCC season by my accredited media partners at SuperHub. The content is designed for ongoing use across social media, digital marketing and internal communications, giving you a consistent stream of high quality assets aligned with My campaign.
By supplying ready to use race weekend visuals and video storytelling, the package helps extend the life of the partnership beyond the circuit and supports measurable, year round brand exposure.
Investment cost - £4,000 + VAT
Additional
VIP Hospitality tickets
10 VIP Hospitality Tickets
This add on allows you to increase your race weekend presence by securing additional VIP hospitality tickets, providing access to BTCC’s premium guest environment. Hospitality offers an ideal setting for entertaining clients, rewarding staff or hosting key stakeholders, with behind the scenes paddock access and a first class race day experience. It’s a flexible bolt on that enhances the commercial value of any partnership package by turning brand exposure into meaningful, face to face engagement.
Investment cost - £250 per person + VAT
When comparing sponsorship of a BTCC driver like me to spending the same budget manually across marketing channels, the real difference is efficiency, credibility and compounded exposure. Manual spend requires multiple suppliers, ongoing management and repeated investment just to maintain visibility. In contrast, partnering with me delivers a season long platform that combines national broadcast exposure, live event audiences, premium content and personal brand association in one integrated investment. The value is not just reach... but trust, authenticity and sustained presence that would be extremely difficult and costly to replicate independently.
Investing in my btcc season
- National broadcast exposure
Regular ITV coverage and highlight packages included within one partnership
- Live audience reach
Tens of thousands of fans attending BTCC events across the season
- High quality content
Authentic motorsport content created naturally throughout the championship
- Personal brand association
Direct alignment with a professional athlete competing at the highest UK level
- Built in storytelling
A season long narrative that keeps you visible and relevant over time
- Stronger trust and recall
Fans engage emotionally with drivers, creating deeper brand connection and recall
vs
Investing Manually
- Paid media and advertising
Ongoing spend required to maintain visibility with no residual value once campaigns end
- Content production
Separate costs for videography, photography, editing and usage rights
- Influencer marketing
Transactional partnerships with limited loyalty or long term brand alignment
- PR and brand credibility
Earned trust must be built slowly and repeatedly through campaigns
- Management time
Multiple agencies, suppliers and platforms to brief, manage and measure
- Audience engagement
Primarily passive, with limited emotional connection to the brand
The 2026 BTCC calendar provides a clear, season long timeline for activating the partnership, with sponsorship output delivered in defined phases that follow the natural rhythm of the championship. This approach allows you to plan branding, communications and hospitality in advance, ensuring consistent delivery from the opening round to the season finale.
The partnership begins pre season with branding finalised and a bespoke social media partner announcement introducing your brand as part of my 2026 campaign. From the first race onwards, the selected package remains live across every round, with helmet and secondary sponsorship area branding in place throughout the season and race weekend tags and mentions activated at each event. VIP hospitality tickets can be allocated across chosen rounds to suit your brand's priorities.
Where the media add on is included, video and photography are captured across the calendar and delivered on an ongoing basis, allowing race weekends to be extended into regular digital activity. The season concludes with a final phase of exposure and content delivery, ensuring the partnership continues to deliver value beyond the last race of the 2026 season.
The BTCC 2026 calendar is provided below, with the numbers relating to the rounds of the year (3 per race meeting):
let's talk about carrying your name throughout the 2026 season.
If there are any questions you have following review of the above please raise them with the form below or by contacting me directly.
I look forward to hearing your thoughts and appreciate your time.
Contact Us
